Project
3.8 Seconds Ads

Jung von Matt/365

Team
Thomas Putnings (Sr AD), Vera Hanke (Sr CW), Holger Kohl, Timm Hanebeck (CD) 

With a special TV format called "Rapid Serial Visual Presentation" we illustrated how fast the new Mercedes AMG GT S accelerates to maximum speed. It's technique allows you to read texts in an extremely short time. By cutting our ad into 4 x 3.8 second ads and spreading them over the ad break we could demonstrate in realtime (in exactly 3.8 seconds) how quickly the Mercedes-AMG GT S gets from 0 to 100 km/h, to 200 km/h, to 300 km/h and to 310 km/h top mark. Watch all sequences