Project
3.8 Seconds Ads

Jung von Matt/365

Team
Thomas Putnings (Sr AD), Vera Hanke (Sr CW), Holger Kohl, Timm Hanebeck (CD) 

With a special TV format called "Rapid Serial Visual Presentation" we illustrated how fast the new Mercedes AMG GTS accelerates to maximum speed. It's technique allows you to read texts in an extremely short time. By cutting our ad into 4 x 3.8 second ads and spreading them over the ad break we could demonstrate in realtime (in exactly 3.8 seconds) how quickly the Mercedes-AMG GT S gets from 0 to 100 km/h, to 200 km/h, to 300 km/h and to 310 km/h top mark.