Deutsche Telekom
various award winning projects
Agency: DDB Hamburg
Team: Hans Albers (CCO), Janna Krupinski (CD), Judith Müller (AD), Nikolai Baradoy (CW), Vera Hanke (CW)
With "Experience what connects" (english "Memorable moments to share") in 2008, Deutsche Telekom introduced this new brand slogan for all their sub brands like T-Mobile, T-Home, T-Systems etc. Uniting them with one holistic brand thought and umbrella concept for all media channels and key markets. Sharing the most memorable moments is a very human desire and therefore a perfect mission for an international communication provider like Deutsche Telekom.
This wasn't only appreciated by thousands of deeply moved Germans by "Britain got Talent" Winner Paul Potts which made them vote our campaign TVC as their favourite but also by the jury of the Art Directors Club Germany with silver and bronze.
Paul Potts TV Ad - unifying all Telekom brands under "Life is for sharing"/ "Erleben was verbindet"
Daily News Print Ad Series "Win back", awarded with EFFIE silver and bronze
T-Home Entertain TV Ad "Something more important"
360° Brand Campaign "Rain of flowers"
All year round football ads for LIGA total / T-Home Entertain